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Nick Baker

Director of Engineering · Full-Stack Architect · AI-Native Builder

Director of Engineering with 20+ years of hands-on full-stack experience and a track record of solving complex problems that others avoid. I lead with empathy and first principles — building engineering cultures where teams ship with confidence, not just speed. Currently architecting a federated microservices platform serving millions at Continued while running WebTechNick LLC, an independent consultancy delivering production SaaS applications, AI app reviews, and technical consulting. Known for consistently delivering on-time or beating estimates through disciplined scoping and pragmatic decision-making.

Experience

Director of Engineering

Feb 2020 – Present

Continued · Remote

Lead engineering for a professional continuing-education platform serving millions of users across healthcare, education, and professional licensing. Architected the migration from monolith to federated microservices while maintaining zero downtime during live webinar traffic spikes.

  • Architected 10-service federated GraphQL platform (Apollo Router + Laravel microservices) handling millions of course enrollments
  • Lead team through live webinar spikes — real-time CE credit tracking with zero downtime during peak concurrent sessions
  • Designed event-driven architecture (AWS SNS/SQS) decoupling domains for independent scaling under load
  • Integrated Elasticsearch across 6+ indices powering sub-second search for courses, users, articles, and B2B catalogs
  • Established TDD culture with comprehensive test suites (PHPUnit + Pest) maintained across Laravel framework upgrades
  • Consistently delivered projects on-time or ahead of estimates through disciplined scoping and first-principles thinking
  • Lead with empathy — built a team culture where engineers feel ownership, not just assignment

Dev Manager

Jan 2016 – Feb 2020

Continued · Remote

Promoted from Senior Developer to Dev Manager. Grew and mentored the engineering team while driving technical modernization of the platform. Hands-on leadership — writing code, reviewing PRs, and unblocking the team daily.

  • Grew engineering team while maintaining high code quality standards and shipping cadence
  • Introduced code review culture and TDD practices that became organizational standards
  • Drove platform modernization: upgraded core infrastructure, improved deployment pipelines, reduced technical debt
  • Managed integrations with Auth0, Recurly (billing), Kaltura (video), and Snowflake (data lake)
  • Built reputation for solving complex cross-domain problems others avoided

Senior Developer

Jul 2010 – Jan 2016

Continued (formerly Healthy Hearing) · Remote

Full-stack senior developer and infrastructure lead for a growing healthcare e-learning platform. Built core features from database to UI, managed production servers, and established engineering practices that scaled with the team.

  • Built and maintained core platform features serving healthcare professionals nationwide
  • Managed production infrastructure — server provisioning, monitoring, database optimization
  • Established foundational engineering practices: version control workflows, deployment automation, coding standards
  • Solved complex performance problems — query optimization, caching strategies, and scalability planning

Founder & Principal Engineer

Jan 2005 – Present

WebTechNick LLC · Rio Rancho, NM

Full-stack consulting practice building production SaaS applications, AI-powered products, and high-availability systems. Architecting, deploying, and maintaining applications end-to-end for clients across industries.

  • Architected and deployed 5+ production SaaS applications with real-time features (WebSockets, broadcasting, live updates)
  • Built AI-integrated products with OpenAI, queue-driven pipelines (Horizon), and event-driven architectures
  • Designed zero-downtime Docker deployments with automated TLS, healthchecks, and resource management
  • Delivered trading-signal platforms with priority queues, CI/CD pipelines, and algorithmic scoring engines
  • Engineered engineering-metrics dashboards with multi-provider ETL and container-native delivery (GHCR)
  • Consistently beat delivery estimates — disciplined scoping and pragmatic architectural decisions

Education

Computer Science

The University of New Mexico · Albuquerque, NM

2002 – 2010

Skills

Languages

PHP 8.xJavaScript/TypeScriptSQLHTML/CSSBashGraphQL

Backend

LaravelApollo FederationPestPHPUnitMySQLPostgreSQLRedisElasticsearch

Frontend

Vue 3Inertia.jsTailwind CSSNuxtAlpine.js

AI & Tooling

CursorClaudeOpenAIAgentic WorkflowsPrompt EngineeringCodex

Infrastructure

DockerAWS (SNS/SQS/S3)NginxCaddyCI/CDGitHub ActionsSnowflake

Leadership

Engineering ManagementEmpathetic LeadershipTDD CultureArchitecture StrategyFirst-Principles Thinking

Open Source

What People Say

"Nick is the rare developer manager who does not treat his charges like they're resources. He enforces coding standards and test driven development as well as proper object oriented design. He is a teacher; he's patient and compassionate. I believe any company would be lucky to have Nick on their team."

— Jeff Kolesnikowicz, colleague at Continued

Looking to hire me as a consultant?

I take on consulting, app reviews, and custom development through WebTechNick LLC.

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